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To warm the four holy war

time:2017-02-22 hit:3391

To warm the four holy war

    Said the Internet era to have a collaborative, open mind, but after all, such as the battlefield shopping malls, Jun not see the heating industry shuffle period 4 big battle has been started!

    Campaign 1: between the big brands and large integrators between the reorganization and site battle

    The warmer (heating) industry is more mature, the more development and growth, the brand-led system (circle) the characteristics of competition increasingly obvious. However, in the industry pattern has not yet finally settled when the majority of the mainstream brand structure of the system (circle) like a 100-storey building, the foundation is strong, but the wind hit, still the wind swing, instability Factors still exist. Do not believe? And to see the warm (heating) industry in the last couple of years of events, follow the brand or in a region to operate a brand for many years the integrator and brand say goodbye, while the other area of the opponent took the brand to sell, such an event may be more than One or two, but there is an increasing trend. On the surface, the integrator for the brand, the brand for the dealer is a common thing, loving couples are likely to divorce, not to mention the manufacturers themselves is based on the relationship between the interests of the establishment. However, the manufacturers for the "object" behind, is to warm (heating) industry with the rapid development of resources associated with the reorganization and site competition.

It is foreseeable that in the present and the next few years, this battle will be more obvious and intense, and some business or integrated business in the battle after a step, and some may be caught in a passive situation.

    Battle II: imported brands and domestic brands in the north and southern markets of the offensive and defensive war

    This is a war that has been opened and will continue. In the north, the imported brand on the one hand by virtue of localization to improve cost-effective, into the domestic brand "big backyard", at the same time by virtue of a good end-market operation experience in the northern retail market continues to cultivate; and domestic brands are high east flag, On the south and emerging markets onslaught. If you want to find the biggest beneficiaries of this battle, it must not be imported brands, not domestic brands, but to warm (heating) industry itself. Do not see the local warm (heating) advertising in the television, radio, newspaper, network, outdoor, high-speed rail, high-speed, elevator and so on, to warm (heating) in the terminal awareness is also increasing dramatically. Warm Cube had a few days ago encountered a decoration company sales staff, marveled that they actually hit the owners of unfamiliar phone, actually said he was a certain HVAC company, rather than their own decoration company, with his words, now many owners are Know the heating, air conditioning, with the identity of HVAC better contact with customers. But the imported brands and domestic brands, this battle will be a war of attrition, it is the test of everyone's patience, determination and wisdom.


Campaign three: capital began to pour a lot of industry to speed up the burn to snatch customer war

    Past in the warm (heating) industry talk about capital, many people may not believe. But many people have not seen this in recent years. From the bottom, more and more laymen into the warm (heating) industry, there are selling clothes, there are selling materials, in short warm (heating) industry is concerned about the extent of unprecedented high. In such a high degree of concern, the capital is attracted to it is normal. Recently, there have been involved in the warm (heating) of the website financing tens of millions of dollars, more than a number of upstream manufacturers and integrators listed, and according to the warm cubic media to understand, some people holding a large pocket of silver ready to warm ) Industry to do a big job. Having said that, to warm (heating) the company needs so much money? If you want to do in the traditional way, do not need, because the warm (heating) the company to do a good job at the current level of profitability is good, but the capital is the need for fast, large profits, to the size and speed, this time Where is the large number of customers? Of course, need to use money to "smash" out.

    Can be expected, the future to warm (heating) industry in the marketing spend money will surge, to grab customers we will see a variety of means.


Battle four: foreign spoiler set off a new model, the new play war

     To warm (heating) the growth of natural will attract a group of ideas, there are people to join the capital, such as Lei Jun millet decoration in the same decoration industry. So that some people to join the warm (heating) industry, is bound to bring new models, new games are bound to and the traditional forces to start subversion and anti-subversion, attack and defense of the war.

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